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Concept Behind Niterra

Brilliant ideas for a brigther future

Niterra is a word that we have coined that combines “niteo,” which means “shine” in Latin, and “terra,” which means “earth.” It expresses the Group’s determination to not only contribute to a sustainable society, but also brightens the entire global environment.

Becoming a shining power for the earth

Niterra promotes efforts to create new businesses in order to achieve the business portfolio conversion in accordance with our “2040 Vision”. We are focusing on the four business areas of “environment & energy,” “mobility,” “medical,” and “communication.”